{"id":36454,"date":"2024-01-09T18:05:00","date_gmt":"2024-01-09T15:05:00","guid":{"rendered":"https:\/\/norex.fi\/new-name-same-rum\/"},"modified":"2026-08-04T13:30:46","modified_gmt":"2026-08-04T10:30:46","slug":"new-name-same-rum","status":"publish","type":"post","link":"https:\/\/norex.fi\/en\/new-name-same-rum\/","title":{"rendered":"New name, same rum!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Plantation Rum<\/strong> announced today, Tuesday, January 9, 2024, a significant global development: a change in the product name. <br\/><br\/>This marks the beginning of a new and exciting chapter in the brand&#8217;s history. The change aims to better communicate the brand&#8217;s values, demonstrate commitment to quality, and highlight the passion for rums from different regions. <\/p>\n\n<p class=\"wp-block-paragraph\">From January 2024 onwards, all new products will be produced under the new name. For the existing range in Finland (including <a href=\"https:\/\/norex.fi\/tuotteet\/vakevat\/rommit\/plantation-pineapple\/\" data-type=\"URL\" data-id=\"https:\/\/norex.fi\/tuotteet\/vakevat\/rommit\/plantation-pineapple\/\"><strong>Plantation Pineapple<\/strong><\/a> and <a href=\"https:\/\/norex.fi\/tuotteet\/vakevat\/rommit\/plantation-barbados-xo\/\" data-type=\"URL\" data-id=\"https:\/\/norex.fi\/tuotteet\/vakevat\/rommit\/plantation-barbados-xo\/\"><strong>Plantation XO<\/strong><\/a>), labels bearing the new name will be distributed in autumn 2024.  <\/p>\n\n<p class=\"wp-block-paragraph\"><em>&#8220;Only the brand name will change.<br\/>The rum inside the bottle will not change.&#8221;<\/em><\/p>\n\n<p class=\"wp-block-paragraph\">For more information, contact your key account manager or Product Manager Marika Makkonen. <\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/norex.fi\/app\/uploads\/2020\/09\/Marika_makkonen-x.jpg\" alt=\"Marika makkonen\" class=\"wp-image-3933 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-align-center wp-block-heading\">Marika Makkonen<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Product Manager<\/p>\n\n\n\n<p class=\"has-text-align-center has-water-100-color has-text-color wp-block-paragraph\">040 820 7600<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"mailto:marika.makkonen@norex.fi\">marika.makkonen@norex.fi<\/a><\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"product-block_63736cf952bcf\" class=\"block-product alignfull\">\r\n\r\n    \r\n<\/div>\r\n\r\n<script src=\"https:\/\/unpkg.com\/swiper@6.0.4\/swiper-bundle.min.js\"><\/script>\r\n<script>\r\n\r\n    var swiper = new Swiper('#product-block_63736cf952bcf .swiper-container', {\r\n        slidesPerView: 1,\r\n        spaceBetween: 20,\r\n        \/\/ init: false,\r\n        pagination: {\r\n            el: '.swiper-pagination',\r\n            clickable: true,\r\n        },\r\n        breakpoints: {\r\n        640: {\r\n            slidesPerView: 1,\r\n            spaceBetween: 20,\r\n        },\r\n        768: {\r\n            slidesPerView: 2,\r\n            spaceBetween: 20,\r\n        },\r\n        1200: {\r\n            slidesPerView: 3,\r\n            spaceBetween: 20,\r\n        },\r\n        }\r\n    });\r\n\r\n<\/script>\r\n\r\n<style type=\"text\/css\">\r\n    html, body {\r\n        overflow-x: hidden;\r\n    }\r\n\t#product-block_63736cf952bcf .swiper-container {\r\n        width: 100%;\r\n        height: 100%;\r\n        padding-bottom: 2rem;\r\n        overflow: inherit;\r\n    }\r\n    #product-block_63736cf952bcf .swiper-wrapper {\r\n        display: flex;\r\n        justify-content: flex-start;\r\n        flex-wrap: nowrap;\r\n        grid-gap: 0;\r\n        list-style: none;\r\n        padding: 0;\r\n        margin: 0;\r\n        margin-bottom: 2rem;\r\n    }\r\n    \r\n    #product-block_63736cf952bcf .swiper-slide {\r\n        flex: none;\r\n        max-width: 100%;\r\n        height: auto;\r\n        justify-content: center;\r\n        margin: 0;\r\n    }  \r\n\r\n    #product-block_63736cf952bcf .swiper-pagination {       \r\n        bottom: 1rem;\r\n    }\r\n    #product-block_63736cf952bcf .swiper-pagination-bullet-active {\r\n        background: hsl(210, 5%, 16%);\r\n    }\r\n<\/style>\r\n","protected":false},"excerpt":{"rendered":"<p>Plantation Rum announced today, Tuesday, January 9, 2024, a significant global development: a change in the product name. This marks the beginning of a new and exciting chapter in the brand&#8217;s history. The change aims to better communicate the brand&#8217;s values, demonstrate commitment to quality, and highlight the passion for rums from different regions. From&#8230;<\/p>\n","protected":false},"author":465,"featured_media":36456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1193],"tags":[],"class_list":["post-36454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/users\/465"}],"replies":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/comments?post=36454"}],"version-history":[{"count":1,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36454\/revisions"}],"predecessor-version":[{"id":36457,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36454\/revisions\/36457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/media\/36456"}],"wp:attachment":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/media?parent=36454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/categories?post=36454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/tags?post=36454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}