{"id":36484,"date":"2023-09-17T10:23:07","date_gmt":"2023-09-17T07:23:07","guid":{"rendered":"https:\/\/norex.fi\/from-commercial-strengths-to-higher-percentages\/"},"modified":"2026-08-04T13:35:55","modified_gmt":"2026-08-04T10:35:55","slug":"from-commercial-strengths-to-higher-percentages","status":"publish","type":"post","link":"https:\/\/norex.fi\/en\/from-commercial-strengths-to-higher-percentages\/","title":{"rendered":"From Commercial Strengths to Higher Percentages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Matti Hirvonen<\/strong> started at Norex as Product Manager in June, immediately taking charge of both a portion of spirits as well as grocery retail operations. <\/p>\n\n<p class=\"wp-block-paragraph\">A multi-talented professional who has worked with major brands before, he possesses a strong sales background. \u201cMy work history is in the brewing industry, and from there I jumped over here, hopefully to offer my expertise to this house,\u201d Matti quips.  <\/p>\n\n<p class=\"wp-block-paragraph\">At Norex, Matti has had the chance to work with entirely new product categories. \u201cIn a previous life, I worked with products focused on the retail trade, so learning this new side is very fascinating.\u201d The beverage business interests him in general. \u201cI like to develop all sorts of new things, both ideas and drinks.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cNorex has an extremely good spirit,\u201d Matti says. \u201cYou can see that it is a family business, as the employees are well taken care of and we matter. Even during orientation, it was said that if you are doing well, the company is doing well. That is remarkable.\u201d <\/p>\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:44% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"315\" height=\"447\" src=\"https:\/\/norex.fi\/app\/uploads\/2023\/06\/Matti-Hirvonen-2023_small.jpg\" alt=\"matti hirvonen\" class=\"wp-image-21759 size-full\" srcset=\"https:\/\/norex.fi\/app\/uploads\/2023\/06\/Matti-Hirvonen-2023_small.jpg 315w, https:\/\/norex.fi\/app\/uploads\/2023\/06\/Matti-Hirvonen-2023_small-300x426.jpg 300w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"has-text-align-center wp-block-heading\">Matti Hirvonen<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Product Manager<\/p>\n\n\n\n<p class=\"has-text-align-center has-water-100-color has-text-color wp-block-paragraph\">050 410 1709<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"mailto:matti.hirvonen@norex.fi\" target=\"_blank\" rel=\"noreferrer noopener\">matti.hirvonen@norex.fi<\/a><\/p>\n<\/div><\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div id=\"product-block_63736cf952bcf\" class=\"block-product alignfull\">\r\n\r\n    \r\n<\/div>\r\n\r\n<script src=\"https:\/\/unpkg.com\/swiper@6.0.4\/swiper-bundle.min.js\"><\/script>\r\n<script>\r\n\r\n    var swiper = new Swiper('#product-block_63736cf952bcf .swiper-container', {\r\n        slidesPerView: 1,\r\n        spaceBetween: 20,\r\n        \/\/ init: false,\r\n        pagination: {\r\n            el: '.swiper-pagination',\r\n            clickable: true,\r\n        },\r\n        breakpoints: {\r\n        640: {\r\n            slidesPerView: 1,\r\n            spaceBetween: 20,\r\n        },\r\n        768: {\r\n            slidesPerView: 2,\r\n            spaceBetween: 20,\r\n        },\r\n        1200: {\r\n            slidesPerView: 3,\r\n            spaceBetween: 20,\r\n        },\r\n        }\r\n    });\r\n\r\n<\/script>\r\n\r\n<style type=\"text\/css\">\r\n    html, body {\r\n        overflow-x: hidden;\r\n    }\r\n\t#product-block_63736cf952bcf .swiper-container {\r\n        width: 100%;\r\n        height: 100%;\r\n        padding-bottom: 2rem;\r\n        overflow: inherit;\r\n    }\r\n    #product-block_63736cf952bcf .swiper-wrapper {\r\n        display: flex;\r\n        justify-content: flex-start;\r\n        flex-wrap: nowrap;\r\n        grid-gap: 0;\r\n        list-style: none;\r\n        padding: 0;\r\n        margin: 0;\r\n        margin-bottom: 2rem;\r\n    }\r\n    \r\n    #product-block_63736cf952bcf .swiper-slide {\r\n        flex: none;\r\n        max-width: 100%;\r\n        height: auto;\r\n        justify-content: center;\r\n        margin: 0;\r\n    }  \r\n\r\n    #product-block_63736cf952bcf .swiper-pagination {       \r\n        bottom: 1rem;\r\n    }\r\n    #product-block_63736cf952bcf .swiper-pagination-bullet-active {\r\n        background: hsl(210, 5%, 16%);\r\n    }\r\n<\/style>\r\n","protected":false},"excerpt":{"rendered":"<p>Matti Hirvonen started at Norex as Product Manager in June, immediately taking charge of both a portion of spirits as well as grocery retail operations. A multi-talented professional who has worked with major brands before, he possesses a strong sales background. \u201cMy work history is in the brewing industry, and from there I jumped over&#8230;<\/p>\n","protected":false},"author":465,"featured_media":36485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1193],"tags":[],"class_list":["post-36484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"_links":{"self":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/users\/465"}],"replies":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/comments?post=36484"}],"version-history":[{"count":1,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36484\/revisions"}],"predecessor-version":[{"id":36486,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/posts\/36484\/revisions\/36486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/media\/36485"}],"wp:attachment":[{"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/media?parent=36484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/categories?post=36484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norex.fi\/en\/wp-json\/wp\/v2\/tags?post=36484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}