{"id":36498,"date":"2023-06-19T09:25:02","date_gmt":"2023-06-19T06:25:02","guid":{"rendered":"https:\/\/norex.fi\/as-long-as-theres-a-sparkle-in-your-eyes\/"},"modified":"2026-08-04T13:37:08","modified_gmt":"2026-08-04T10:37:08","slug":"as-long-as-theres-a-sparkle-in-your-eyes","status":"publish","type":"post","link":"https:\/\/norex.fi\/en\/as-long-as-theres-a-sparkle-in-your-eyes\/","title":{"rendered":"As Long as There’s a Sparkle in Your Eyes\u2026"},"content":{"rendered":"\n
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Anna Beda<\/strong> has worked as Liviko\u2019s Brand Ambassador since November 2018.In her role, she represents the company\u2019s spirits and brands in general. In international markets, Beda also trains industry professionals \u2013 and spirits lovers in general \u2013 through the company\u2019s products such as Crafter\u2019s Gin, Vana Tallinn liqueur and the vodkas H\u00f5be, Viru Valge and Bellingshausen. She also introduces the world of spirits and cocktail culture. \u201cI get to tell people what to drink, how to drink, with whom, where, when \u2013 and how to do it in a classy way!\u201d, she rejoices. <\/p>\n\n

Throughout the year, Beda visits numerous countries, conducting dozens and dozens of masterclasses. In addition, this engaging woman can be found at the industry’s most important trade fairs. <\/p>\n\n

One part of Beda\u2019s work is developing new cocktail recipes and creating cocktail menus according to the season as well as the character and purpose of the venue and event. In addition, she is also closely involved in product development. \u201cThat means I have the honour of being part of a team that is definitely leaving its mark on beverage history.\u201d <\/p>\n\n

Another part of Beda’s work is presenting the brands at various festivals. In the summers, she can be found behind the Crafter’s Gin bar in almost every corner of Estonia. <\/p>\n\n

\u201cI fully enjoy all the sleepless nights, stressful packing and preparations \u2013 and even the battles of building trade fairs! As a reward, I get to bring people joy and see the sparkle in their eyes,\u201d Beda says appreciatively. She feels grateful to be able to inspire and educate society. \u201cI get to be part of people\u2019s special moments and occasions. It\u2019s great to get to know the world so I can bring the best parts back home and integrate them into drinks,\u201d she notes. <\/p>\n\n

In her work, Beda learns something new almost daily, and there are no routines or boring tasks. \u201cAs long as I\u2019m inspired by all of this and my eyes are sparkling with excitement, I\u2019ll keep going at this pace. The only direction is forward!\u201d <\/p>\n\n

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