New name, same rum!

Plantation Rum announced today, Tuesday, January 9, 2024, a significant global development: a change in the product name.

This marks the beginning of a new and exciting chapter in the brand’s history. The change aims to better communicate the brand’s values, demonstrate commitment to quality, and highlight the passion for rums from different regions.

From January 2024 onwards, all new products will be produced under the new name. For the existing range in Finland (including Plantation Pineapple and Plantation XO), labels bearing the new name will be distributed in autumn 2024.

“Only the brand name will change.
The rum inside the bottle will not change.”

For more information, contact your key account manager or Product Manager Marika Makkonen.