Customer success and shared values at the heart of the work

Riina is a seasoned professional committed to helping her clients achieve the best possible results. At the heart of her work is a strong customer focus and close collaboration, and the mutual benefit that arises from these is what motivates her daily. “I particularly enjoy being able to help clients succeed,” Riina says.

In addition to managing customer relationships, her days are filled with strategic planning and finding the right products for clients. “The most important thing is to know your customers thoroughly. You need to understand what they need and what is essential for their business,” she emphasizes. “Based on this knowledge, you can offer clients solutions that support their goals while the company itself benefits. This mindset builds a strong foundation for long-term customer relationship management and business growth.”

Teamwork and the impact of corporate culture on success

Working as part of a team is a central part of daily life. Riina sees her team as creative and dynamic. Collaboration skills in particular are a strength that supports success in a competitive market. “Our team is vocal and creative – in a good way. We need to be able to operate quickly in a changing environment, and this requires an innovative approach from the team.”

Norex’s corporate culture supports this way of working. Riina emphasizes that the company’s values are not just words, but guide the entire organization’s operations. “The entire Norex team is strongly committed to shared goals and the company’s values,” she says. This commitment is visible in employees’ daily work. The family-owned background creates the foundation for a corporate culture where every employee feels like a valued part of the whole. “People are heard, which is the most important thing. We are treated as individuals, not numbers.”

Challenges enable growth and development

“One of the most significant insights has been learning to set my own boundaries at work, creating a balance between work and leisure time. I’ve learned to recognize when to stop and where my free time begins,” Riina says. Taking care of yourself is also important so that you have the energy to give time to others at work. “People skills are absolutely the number one thing in customer work. Knowing the customer and communication are constantly evolving skills, and with their help you can build stronger and more sustainable customer relationships. It’s also important to understand that communication is never just words, but includes many subtle signals that affect how well the customer and employee understand each other.”

In her work, Riina also values combining creativity and strategic thinking. She enjoys the fact that her tasks are diverse and varied. “My work involves a lot of analytics, but also visual design and creativity,” she says. In campaign planning and preparing training materials, visual appearance is an essential part of the whole. “Nowadays visual appeal is critical. A simple monologue is not enough – materials must be meaningful and engaging. That makes this an exciting whole.”