From Commercial Strengths to Higher Percentages

Matti Hirvonen started at Norex as Product Manager in June, immediately taking charge of both a portion of spirits as well as grocery retail operations.

A multi-talented professional who has worked with major brands before, he possesses a strong sales background. “My work history is in the brewing industry, and from there I jumped over here, hopefully to offer my expertise to this house,” Matti quips.

At Norex, Matti has had the chance to work with entirely new product categories. “In a previous life, I worked with products focused on the retail trade, so learning this new side is very fascinating.” The beverage business interests him in general. “I like to develop all sorts of new things, both ideas and drinks.”

“Norex has an extremely good spirit,” Matti says. “You can see that it is a family business, as the employees are well taken care of and we matter. Even during orientation, it was said that if you are doing well, the company is doing well. That is remarkable.”