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Kaj is an incredibly efficient number cruncher who masters even the most complex entities. He leads our effective sales team. In addition, Kaj is responsible for wholesalers and duty free.

Aatu is a hospitality industry veteran with around 15 years of experience from both Finland and around the world, including Australia. He works with us as Key Account Manager and brand ambassador, specializing in spirits. Easy-going and sociable Aatu’s customers are located mainly in the capital region, Turku, and Tampere.

Eternal student – curious, thirsty for knowledge, and always exploring something new, like an academic adventurer without a final destination.

Cocktail alchemist – mixes flavors like a magician but measures like a chemist. Every drink is a carefully considered work of art, and nothing is left to chance with Petri.

Twenty years of experience in the hospitality industry swept Riina into the world of wines. She is a customer-focused and solution-oriented professional who talks about wines with joy and passion. Riina is primarily responsible for large chain accounts.

Cheerful and service-minded Jan-Martin has worked in various roles in the hospitality industry for about 15 years, and he’s a familiar face on both the fine dining and beer restaurant scenes. His interest in wines naturally also led him into sommelier boots. Jan-Martin’s accounts are located in the capital region and Pirkanmaa areas.

Salla is an energetic, warm, and personable industry professional. She mainly handles accounts in Uusimaa, Southwest Finland, and Satakunta. In addition, Salla is largely responsible for coordinating Norex’s various events, from local wine festivals to major trade shows.

Human resources is a true calling for Tea, being interested in people and always wanting to help. As an HR professional, Tea ensures we have good working conditions and that well-being continues to develop. When needed, she’s also a reliable shoulder or impartial problem-solver for us. Her desk also holds many different projects through which various company functions are developed.

Boldly innovating and enthusiastically, Tomas takes his family’s company to the ‘next level’. As the team’s leader, he wholeheartedly takes care of both the company and us as its employees.

Jaakko is our data & finance wizard who takes on challenge after challenge and tackles any problems. He conjures up absolutely kick-ass reports and statistics from data for both internal and external use.

Josefina is the marketing team’s Swiss Army knife, smoothly jumping from label design to social media content and back. Her superpower is translating wine professionals’ secret language into something ordinary folks understand and even get excited about. In Josefina’s hands, the message looks good, sounds sensible, and tastes almost as good as the wine itself.

Marianne is a warm-hearted customer service professional who ensures customers always receive the best service from us. She handles even the most challenging logistics situations accurately and quickly, always taking the customer’s situation into account.

Helena is the queen of logistics, who with incredible precision (and perhaps sometimes with the help of a crystal ball?) creates forecasts and ensures our inventory balances are at diamond level. She also has deep understanding of various IT matters and Helena is tremendously conscientious in her work.

Veronica’s work background is from the restaurant and wholesale world, so passionate conversation about food and beverage topics is quite natural. Interested in other people, conscientious, and development-oriented, Veronica fits our company culture like a glove!

Suvi has primary responsibility for achieving Norex’s strategic goals in the Alko and grocery retail channels. Suvi is an experienced and skilled professional with extensive industry experience. Norex’s back office team reports to her, and she has an excellent ability to understand both business and team needs. She is an idea-rich and analytical employee who can accurately identify market trends and develop effective operating methods. Her warm and humane way of meeting people creates an open and encouraging work environment where everyone can grow and develop.

Olli works with us as an experienced professional leading the product manager team. In addition, he has an amazing ability to create increasingly useful further analyses from sales statistics for the rest of us too. Olli’s areas of responsibility include managing and developing the product manager team as a whole, as well as travel trade and staff product training, and he’s also an important sparring partner for sales.

Marika’s cheerfulness can be heard even in her voice when you talk to her on the phone. She knows spirits like the back of her hand. Marika’s dedication to producers, colleagues, and customers is 110% and she’s always ready to help.

Matti is a tenacious team player who has marinated in many different roles in the beverage business to become a multi-talented unit. The smiling attacking trickster’s situational awareness works at both ends of the playing field, and you might find him polishing new plays with both customers and colleagues. Matti belongs to our lineup in the product manager team, also responsible for grocery retail.

At Norex, Jani is responsible for his own principals as well as business development and building profitable growth. He has over 20 years of experience with FMCG, beverage, and consumer brands both in Finland and in international environments. Jani’s expertise combined with long-term business-oriented thinking supports Norex’s growth objectives and strengthens our partner network’s success.

Veera has a long and strong customer service background, and meeting people is one of her strengths. She keeps things under control with a smile even when the pace is fast. Veera’s passion has long been wine and food, which is how the new industry has also entered her work life.

Tiina is an energetic powerhouse who takes things on with a smile and efficiently drives them to completion. Tiina is also involved in coming up with and inspiring us to various crazy leisure-time activities. She’s a colleague you can always count on for help.

Elina is a warm-hearted personality and iron professional with 15 years of experience in the wine industry. Passionate about wine, Elina’s strengths are a sharp nose, fluent Italian language skills, innovativeness, and commitment.

Petteri’s smile is contagious, and people always wander over to ask his advice. He knows the best stories and people behind his products, and you leave his tastings with a smile from ear to ear. Petteri is the first to try everything new, whether it’s a new blend or the office’s new coffee machine.

After one conversation with Toni, you feel like a wine expert. As a precise and exact professional, he knows how to swirl wine in a glass, why you swirl it, and how to sound credible while doing it. Under Toni’s guidance, you’ll discover flavors you didn’t even know you liked. His areas of expertise include traditional wine regions: Bordeaux, Champagne, and Valpolicella.

Teresa is the product team’s energetic go-to person who ensures both the accuracy of product information in systems and that tasks are completed on time. Equipped with excellent game sense, Teresa masterfully handles both large entities and details requiring precision. She’s a colleague who delights others with her good spirits and can chat endlessly about wine & food worlds.