As Long as There’s a Sparkle in Your Eyes…

Anna Beda has worked as Liviko’s Brand Ambassador since November 2018.
In her role, she represents the company’s spirits and brands in general. In international markets, Beda also trains industry professionals – and spirits lovers in general – through the company’s products such as Crafter’s Gin, Vana Tallinn liqueur and the vodkas Hõbe, Viru Valge and Bellingshausen. She also introduces the world of spirits and cocktail culture. “I get to tell people what to drink, how to drink, with whom, where, when – and how to do it in a classy way!”, she rejoices.

Throughout the year, Beda visits numerous countries, conducting dozens and dozens of masterclasses. In addition, this engaging woman can be found at the industry’s most important trade fairs.

One part of Beda’s work is developing new cocktail recipes and creating cocktail menus according to the season as well as the character and purpose of the venue and event. In addition, she is also closely involved in product development. “That means I have the honour of being part of a team that is definitely leaving its mark on beverage history.”

Another part of Beda’s work is presenting the brands at various festivals. In the summers, she can be found behind the Crafter’s Gin bar in almost every corner of Estonia.

“I fully enjoy all the sleepless nights, stressful packing and preparations – and even the battles of building trade fairs! As a reward, I get to bring people joy and see the sparkle in their eyes,” Beda says appreciatively. She feels grateful to be able to inspire and educate society. “I get to be part of people’s special moments and occasions. It’s great to get to know the world so I can bring the best parts back home and integrate them into drinks,” she notes.

In her work, Beda learns something new almost daily, and there are no routines or boring tasks. “As long as I’m inspired by all of this and my eyes are sparkling with excitement, I’ll keep going at this pace. The only direction is forward!”