Uusi nimi, sama rommi!

09.01.2024 · Uutiset

Plantation Rum julkaisi tänään tiistaina 9.1.2024 merkittävän globaalin kehityssuunnan: muutoksen tuotteen nimessä.

Tästä alkaa uusi ja jännittävä vaihe tuotemerkin historiassa. Muutoksen tavoitteena on kommunikoida tuotemerkin arvoja entistä paremmin, sitoutua laatuun, sekä tuoda esille intohimoa eri alueiden rommeja kohtaan.

Tammikuusta 2024 alkaen kaikki uudet tuotteet valmistetaan uudella nimellä. Suomessa jo olemassa olevalle valikoimalle (muun muassa Plantation Pineapple ja Plantation XO), uutta nimeä kantavat etiketit tulevat jakeluun syksyllä 2024.

”Ainostaan tuotemerkin nimi tulee muuttumaan.
Rommi pullon sisällä ei muutu.”

Lisätietoja avainasiakaspäälliköltäsi tai tuotepäällikkö Marika Makkoselta.

Marika Makkonen

Tuotepäällikkö

040 820 7600

marika.makkonen@norex.fi

Jaa

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