Norex
About & Contact
Big enough to handle, small enough to care.
Looking for the best wine and spirits importer in Finland? Then you might want to stop right here and learn more about us, Norex Selected Brands. We are your guide and expert on the Finnish retail, wholesale, HoReCa and duty free scene. We navigate the products all the way from producers to the end consumer. In between we serve and train our restaurant customers, keep monopoly staff informed and duty free operators aware of our partners and their selections. The strength of the company lies in the Family. Norex was founded by the first generation in 1981. Cherishing the family business values still with second generation in the lead: looking for the best long term solutions for both the company and its partners.
NOREX SELECTED BRANDS OY
Piispansilta 9 B, 3rd floor,
Iso Omena Shopping Center, 02230 Espoo, FINLAND
Tel: +3589 525 9370
Invoicing details
Oy Norex Selected Brands
VAT No: FI09544637
CONTACT US!
PRODUCT MANAGEMENT TEAM
The product team has extremely comprehensive experience in alcohol beverages and the industry. Some have previously worked as buyers in the monopoly Alko or the airline company Finnair, many of them have experience also from working in the monopoly stores in the past. They make sure the right products from your selection are available for right customers, all info for offers is collected and samples are coordinated. Together with sales and marketing they brainstorm to define the best channels and ways to promote existing products. And they are very active in presenting new ideas to the monopoly product category team. The track record in new listings is quite impressive too.
Skilled tasters and passionate about great wines and spirits!
Olli Lindsten
Commercial Director
Olli is a seasoned professional and the supervisor of our product management team. He has a knack of re-working data, giving his colleagues useful additional information. In addition to the management and development of the entire product manager team’s activities, Olli’s areas of responsibility include travel trade and product training for the staff. He is also an important sparring partner for sales.
Suvi Sinivirta
Sales Director, Retail
Suvi has the main responsibility for achieving Norex’s strategic goals in the Alko and grocery channels. She is an experienced and skilled professional with a long history in the industry. The Norex back office team reports to her, and she has an excellent ability to understand both business and team needs. She is a creative and analytical worker who can accurately identify market trends and develop effective operating methods. Her warm and humane approach to people creates an open and encouraging work environment where everyone can grow and develop.
Matti Hirvonen
Product Manager, Spirits
Matti is a constant team player, well immersed in all aspects of the drinks industry. During the years he has worn many hats, giving him numerous skills and versatility. Attacking any problem head on and with a smile, this curly head centerfield can be found making new strategies with customers and producers alike. Matti is part of the product manager team but is also in charge of developing the Norex portfolio in the grocery store segment.
Andreas Fanta
Product Manager, Wines
Andreas is the one that can always make everyone laugh. He’s good at innovations and having ideas for new products. His great personality fills the room, making him a perfect hoast for trade fairs and other customer events.
Elina Salminen
Product Manager, Wines
Elina is a warm-hearted and skilled professional with 15 years of experience in the wine industry. Her passion for wine is evident through her sharp palate, fluent Italian language proficiency, innovative mindset, and willingness to embrace new challenges.
Marika Makkonen
Product Manager, Spirits
Marika has a cheerful nature which you can hear even in her voice over the phone. She knows spirits like the back of her hand. She is 110% dedicated to working with and helping out producers, co-workers and customers.
Tiina Tuukkanen
ON PARENTAL LEAVE
This burst of energy is called Tiina. With a smile, she takes the initiative, and has the termination to see the projects through in style. Tiina is one of the driving forces arranging fun Norex staff events. She is a colleague who you can always rely on.
Veera Moilanen
Product Manager
Veera has previously worked in customer service, that’s why one of her strengths is working with and for people. Veera is used to juggling many things at once, keeping things straight, but also the mood light. Veera has long been passionate about wine and food, channeling that passion now into her work.
Teresa Schultz
Product Coordinator
Teresa keeps our pack office running, our product information up to date and makes sure that deadlines are met. She has the skills to tackle big projects and concentrate on the smallest details. Her sunny disposition lights up the office.
Linda Forssell
Product Manager
With over 20 years of experience in the wine industry, Linda is a seasoned professional whose passion for quality wines and good food shines through in everything she does. Growing up in the archipelago, she brings a down-to-earth feel to her work, and as a linguistically skilled, people-oriented personality, she easily finds common ground with others. Anyone who appreciates great flavors and cheerful company is warmly welcome to chat with her!
ADMINISTRATION
Tomas Lönnberg is the CEO and represents the second generation in the family company history. He knows the alcohol business through and through. Our administration also covers very detailed and advanced reporting to our suppliers and HR makes sure the staff is happy, competent and motivated.
Tomas Lönnberg
CEO
Tomas is taking his family’s company to the next level by feeling out new trends and by taking bold decions for the future. His heart and head are the business, and with both he is leading Norex towards new hights.
Tea Haaranen
HR Specialist, Project Manager
Tea has a calling for human resource management, she wants to help everyone where she can. Tea makes sure we have the best possible place to work, constantly developing and improving our working conditions. If anyone needs it, she’s always ready to listen or to be an impartial problemsolver. She is also involved in several different development projects in the company.
Jaakko Tuovinen
Controller
Jaakko is our data wiz. He will face-off any callenge and overcomes all numeric obstacles. He crunches out our internal and external reports, sorting data into easy to read, informative and kickass graphs and charts.
Tiiu Tahvanainen
Assistant
Cheerful and lively Tiiu is a natural problem solver, deftly managing even large entities and keeping the threads in check in every situation.
LOGISTICS TEAM
Reliability in delivery is something we are proud of at Norex. To ensure that, we have a whole in-house team of logistics experts. We keep close eye on the forecasts and react quickly to changes.
Marianne Halme
Logistics Coordinator
Marianne is a warm hearted customer service person, making sure that our customers get the best possible service and attention. She co-ordinates the outbound logistics to our HoReCa customers, finding best logistics solutions to fit any customer needs.
Helena Iso-Pahkala
Logistics Manager
Helena is our queen of logistics. She manages forecasts, orders and the movement of goods with uncanny foresight, keeping our stock levels up to perfection. Helena has an extensive knowledge of many things IT, helping administration with software updates. Her dedication to her work knows no bounds.
Veronica Setaro
Logistics Manager
Veronica’s work background is from the restaurant and wholesale world, so a passionate conversation about food and beverage topics is quite natural. Interested in other people, conscientious, and eager to develop, Veronica fits into our corporate culture like a glove!
SALES TEAM
We have a remarkably vast sales team and we cover the whole country of Finland. Even the most remote northern parts are covered by our sales expert who keeps side office in city of Oulu. Our sales team nurtures the client relations by consulting and training our customers to sell the products. Some might call it a lot of work, we call it A-class service.
Kaj Koskinen
Sales Director, Restaurants
Kaj is a super efficient number cruncher who can handle the complexities of the big picture. He spearheads our highly capable sales team, as well as manages our wholesale and travel retail customers.
Petri Hovattala
Key Account Manager
Petri is a seasoned sales road warrior, the longest serving Norex employee. He knows all the old tricks, yet he’s still cooking up totally new ideas for more sales. Always ready with some whitty banter, his warmth engages customers and colleagues alike. His customer focus is on HoReCa accounts in several areas.
Riina-Liisa Mäkinen
Key Account Manager
Riina lost her heart to the world of wine during her two decades working in the on-trade sector. She enjoys helping customers find new solutions, lovingly sharing her knowledge and passion for wines. Riina’s customer focus is on larger restaurant chains.
Jan-Martin Rossi
Key Account Manager, Sommelier
Cheerful and customer-oriented Jan-Martin has worked in a variety of positions in the restaurant industry for about 15 years, and he is a familiar face in fine dining as well as beer restaurants. Of course, his passion in wines has also led him to sommelier’s position. Jan-Martin’s customers are located in the Helsinki metropolitan area and Pirkanmaa.
Salla Sormunen
Key Account Manager
Salla is a warm people person, an energetic top professional. Her customer focus is on HoReCa accounts in various parts of Southern Finland. On top of her key accounts, she co-ordinates most of Norex’s events. All types of events from small local wine evenings to large trade shows.
Aatu Ståhlhammar
Key Account Manager, Brand Ambassador
Aatu is a real professional in the restaurant industry with about 15 years of experience both in Finland and around the world, for example Australia. He is our key account manager as well as a brand ambassador who specializes in spirits. As a person Aatu is easily approachable and social. His customers are mostly located in the Helsinki metropolitan area, Turku and Tampere.
