About & Contact


Looking for the best wine and spirits importer in Finland? Then you might want to stop right here and learn more about us, Norex Selected Brands. We are your guide and expert on the Finnish retail, wholesale, HoReCa and duty free scene. We navigate the products all the way from producers to the end consumer. In between we serve and train our restaurant customers, keep monopoly staff informed and duty free operators aware of our partners and their selections. The strength of the company lies in the Family. Norex was founded by the first generation in 1981. Cherishing the family business values still with second generation in the lead: looking for the best long term solutions for both the company and its partners.


Piispansilta 9 B, 3rd floor, 
Iso Omena Shopping Center, 02230 Espoo, FINLAND

Tel: +3589 525 9370 

Invoicing details

Oy Norex Selected Brands

VAT No: FI09544637

Selected Brands Invoicing instructions (ENG)


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    The product team has extremely comprehensive experience in alcohol beverages and the industry. Some have previously worked as buyers in the monopoly Alko or the airline company Finnair, many of them have experience also from working in the monopoly stores in the past.  They make sure the right products from your selection are available for right customers, all info for offers is collected and samples are coordinated. Together with sales and marketing they brainstorm to define  the best channels and ways to promote existing products. And they are very active in presenting new ideas to the monopoly product category team. The track record in new listings is quite impressive too. 

    Skilled tasters and passionate about great wines and spirits! 

    Andreas Fanta

    Product Manager, Wines

    Andreas is the one that can always make everyone laugh. He’s good at innovations and having ideas for new products. His great personality fills the room, making him a perfect hoast for trade fairs and other customer events.

    Suvi Sinivirta

    Product Manager, Wines

    Suvi exudes warmth, and this love and passion shows in her work with producers and Norex colleagues alike. She is extremely marketing orientated, putting out new ideas left and right. Her colleagues can enjoy her great ideas when she plans our office parties and other refreshing experiences for the Norex team.

    Jaakko Siimeslahti

    Product and Development Manager

    Jaakko is a charismatic person with long experience in the alcohol business. His expertise and never ending enthusiasm to his work is inspiring. Working with him is a pleasure.

    Olli Lindsten

    Product Manager, Wines

    Olli is a seasoned professional who has a smart and stylish approach to working with products and producers. He has a knack of re-working data, giving his colleagues useful additional information. He works with the sales team, giving them input, when key account managers are preparing larger restaurant offers.

    Marika Makkonen

    Product Manager, Spirits

    Marika has a cheerful nature which you can hear even in her voice over the phone. She knows spirits like the back of her hand. She is 110% dedicated to working with and helping out producers, co-workers and customers.

    Ville Puskala

    Business Development Manager

      Ville has ample experience in the international and Finnish wine and spirits industries. On top of that he’s known for his top-notch analytic skills, and his witty sense of humor.

    Tiina Tuukkanen

    Product Coordinator

    Tiina is the right hand for all the product managers, right hand and sometimes the left one as well. Updating technical sheets, proof-reading tasting notes, checking Alko samples for all needed information and many more.  She does her work with precision and accuracy, she is someone her colleagues can always depend on.


    Tomas Lönnberg is the CEO and represents the second generation in the family company history. He knows the alcohol business through and through. Our administration also covers very detailed and advanced reporting to our suppliers and HR makes sure the staff is happy, competent and motivated. 

    Tomas Lönnberg


    Tomas is taking his family’s company to the next level by feeling out new trends and by taking bold decions for the future. His heart and head are the business, and with both he is leading Norex towards new hights.

    Jaakko Tuovinen


    Jaakko is our data wiz. He will face-off any callenge and overcomes all numeric obstacles. He crunches out our internal and external reports, sorting data into easy to read, informative and kickass graphs and charts.

    Tea Haaranen

    HR Specialist

    Tea has a calling for human resource management, she wants to help everyone where she can.  Tea makes sure we have the best possible place to work, constantly developing and improving our working conditions. If anyone needs it, she’s always ready to listen or to be an impartial problemsolver.


    Reliability in delivery is something we are proud of at Norex. To ensure that, we have a whole in-house team of logistics experts. We keep close eye on the forecasts and react quickly to changes.  

    Helena Iso-Pahkala

    Logistics Manager

    Helena is our queen of logistics. She manages forecasts, orders and the movement of goods with uncanny foresight, keeping our stock levels up to perfection. Helena has an extensive knowledge of many things IT, helping administration with software updates. Her dedication to her work knows no bounds.

    Marianne Halme

    Logistics Coordinator

    Marianne is a warm hearted customer service person, making sure that our customers get the best possible service and attention. She co-ordinates the outbound logistics to our HoReCa customers, finding best logistics solutions to fit any customer needs.

    Juha Kaitas

    Logistics Coordinator

    Available tuesday-thursday


    Marketing team is working closely with the product and sales teams. In social media, we are amongst the TOP social media influencers in our industry in Finland, with our consumer channel Viikon Viini. Marketing team creates (also in-house) materials and artwork for sales promotions to restaurant customers. We also have regular channels and tools to communicate to the monopoly staff and we organize numerous trade and consumer events. In addition media relations are taken care of by marketing team.  

    Tea Haaranen

    Marketing Specialist

    Tea is an invaluable in-house resource for the marketing team. She works on numerous different projects every day, as she’s able to tackle for instance graphic design, co-ordinating IT projects and to execute all possible marketing tasks that come up.

    Daniela Katro

    Marketing Manager

    Daniela is a well-rounded marketing professional, a true social media guru. She manages the overall marketing strategy. She has an insightful artistic eye, which can especially be seen in wine photography.

    Hanna Karpio

    Marketing Assistant

    Hanna conjures up articles and texts combining hard-hitting facts and vivid imagery.  On top of creating content for products and brands, she has a vital role in many marketing activities. Her organizational skills get to shine brightly on a daily basis.


    We have a remarkably vast sales team and we cover the whole country of Finland. Even the most remote northern parts are covered by our sales expert who keeps side office in city of Oulu. Our sales team nurtures the client relations by consulting and training our customers to sell the products. Some might call it a lot of work, we call it A-class service. 

    Kaj Koskinen

    Sales Director

    Kaj is a super efficient number cruncher who can handle the complexities of the big picture. He spearheads our highly capable sales team, as well as manages our wholesale and travel retail customers and largest HoReCa chain accounts.

    Salla Sormunen

    Sales Development Manager

    Salla is a warm people person, an energetic top professional. Her customer focus is on HoReCa accounts in various parts of Southern Finland. On top of her key accounts, she co-ordinates most of Norex’s events. All types of events from small local wine evenings to large trade shows.

    Anssi Lehtinen

    Key Account Manager, Sommelier

    Anssi is our sommelier extraordinaire, combining his vast wine knowledge and his easygoing nature. With this expertise Anssi can handle the most demanding wine tastings as well as plan any restaurants wine list with ease. His customer focus is on HoReCa accounts mainly in Capital Area and parts of Western Finland.

    Petri Hovattala

    Key Account Manager

    Petri is a seasoned sales road warrior, the longest serving Norex employee. He knows all the old tricks, yet he’s still cooking up totally new ideas for more sales. Always ready with some whitty banter, his warmth engages customers and colleagues alike. His customer focus is on HoReCa accounts in several areas.

    Mikko Pietikäinen

    Key Account Manager

    Mikko is our resident mixologist, his skills impress customers where ever he shakes. He can build a cocktail list for any outlet that needs one, and of cource add the best wines to the mix. Mikko is our ”Man of the North”, so his customer focus is on HoReCa accounts throughtout Eastern and Northern Finland. Mikko has his office in Oulu.

    Tervetuloa Norex Selected Brandsin sivustolle Sivusto on tarkoitettu vain 18 vuotta täyttäneille. OLETKO TÄYSI-IKÄINEN