Norex Selected Brands is a Finnish alcohol importer specialized in wines and spirits. Norex  was established in 1981 and is still a privately owned family company. The business consists of importation, marketing and sales of alcoholic beverages, as well as working as an agent. Norex is also an agent for tobacco products in Travel Retail. Norex Selected Brands is a part a holding company, Norex International.

Reliability, efficiency, innovation, and responsibility are the key values at Norex Selected Brands. We appreciate long-lasting partnerships. Our employees are motivated and passionate alcoholic beverage industry professionals. As an independent company we are able to make quick decisions and to be flexible, for our partners and customers benefit. We organize high quality product trainings, providing our customers with excellent skills and confidence to successfully work with our products. We represent a number of significant and internationally acclaimed principals and their products which are sold in Alko, HoReCa and Travel Retail sectors.

There is often a family or a privately owned company behind the products that we represent. We also represent wine producer consortiums, which consist of several smaller wine growers. Common to these producers is, that they have their own specific characteristics on the final product and they appreciate quality over quantity. Personality and generations-long stories make our products unique. Our principals include the internationally established brands, e.g. Champagne Nicolas Feuillatte, Wolfberger, Parés Baltà, Illva Saronno, Lionel Osmin and Camus Wines & Spirits.

We are an international company, but most of our total market is in Finland. We have more than 53 partners in 18 different countries. Our customers include some of the biggest restaurant and travel retail chains in Finland. Our business is on a solid base. Our revenue has grown steadily over the past five years, in 2018 the growth in our turnover was +4,8%. Our strategy is to continue to look for new opportunities and to seek profitable growth.



Tomas Lönnberg

tomas.lonnberg (a) norex.fi
tel. +358 50 354 3210
Linkedin: Tomas Lönnberg

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